Toyota will launch a new car model

Toyota will launch a new car model

As part of a major launch campaign, Toyota is preparing to launch a new car this summer in 2017. Conill Advertising led the strategy for the US Hispanic market. There are many expectations today.



CREDITS

CLIENT: TOYOTA MOTORS SALES

Ed Laukes Group Vice President, Marketing
Lisa Materazzo Vice President, Vehicle Marketing and Communications
Thomas Crahan General Manager, Vehicle Marketing & Communications, Truck/SUV
John Myers National Manager, Vehicle Marketing & Communications, Crossover Utility Vehicles
Alexander Du Manager, Vehicle Marketing & Communications, Highlander / C-HR
Kay Sanchez Planner, Vehicle Marketing & Communications, C-HR
Jeff Halsey Senior Planner, Vehicle Marketing & Communications, RAV4 / C-HR
Sakiko Aono Planner, Vehicle Marketing & Communications, Highlander / C-HR

AGENCY: CONILL

Lourdes Caballero Executive Producer
Diego Yurkievich VP, Executive Creative Director
Veronica Elizondo Creative Director
Martin Donovan Creative Director
Valentina Camaran Business Affairs Manager
Anabel Ordoñez Group Account Director
Patty Mira Account Director
Alberto Rosado Account Supervisor
Juan Perez Duran Account Executive

PRODUCTION COMPANY: REBOLUCION

Armando Bo Director
Jorge Larrain Executive Producer
Carlos Berrizbeitia Producer
Federico Cantini DP

POST: MAKINE STUDIOS

Director: Alberto Hadyar
Editor: Patricio Pena
Additional Editor: Otto Scheuren
VFX Artists: Jorge Vasquez, Chaz Waters, Miguel Monteagudo
Additional VFX: Mr. Wolf
Producer: Aryssa Durrel
Color: Company 3

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